Brand Innovation

LuxePack 2015 Exploring Innovations panel (from left) Jeff Falk of GCI Magazine, Steve Middleton of Legion Paper, Amber Ellis of MWV, Alexander L. Kwapis of Fusion Packaging, Laurent Gery of Oriol & Fontanel,  and Sheherazade Chamlou of SGD

LuxePack 2015 spotlights ingenuity

By Deanna Utroske

Packaging and design industry leaders take bold steps, spending on technology, innovating truly new containers, and shrewdly reinventing the way brands communicate with consumers.

Beauty consumers trust loved ones most: Dove moves in to capitalize

Beauty consumers trust loved ones most: Dove moves in to capitalize

By Lucy Whitehouse

Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...

Custom and local nail care products gain momentum

Custom and local nail care products gain momentum

By Deanna Utroske

Catering to consumers shopping for personalized, exclusive brands, polishes made by beauty entrepreneurs are trendy with women and influencing the men’s makeup category too.

Welcome to Brand Innovation – the latest addition to our news coverage

New Addition!

Welcome to Brand Innovation – the latest addition to our news coverage

By Simon Pitman

We are introducing an exciting addition to our news categories called "Brand Innovation". The new category has now gone live across all three of sites - Cosmetics Design Europe, USA and Asia – and will bring you up to speed on the industry products...

Dollar Shave breaks into men’s hair care

Dollar Shave breaks into men’s hair care

By Simon Pitman

On the back of the phenomenal success of the Dollar Shave Club male grooming business model, executives behind the idea have taken the decision to broaden the portfolio into men’s hair care.

'Sephora effect' - beauty retailer changing the game in the US

'Sephora effect' - beauty retailer changing the game in the US

By Michelle Yeomans

The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the next generation of digital leaders.

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