Brand Innovation

Has the next generation of makeup applicator arrived?

Has the next generation of makeup applicator arrived?

By Deanna Utroske

Molly Cosmetics would like to think so. That company’s SiliSponge is making waves in the popular beauty press and generating quite a bit of buzz in the digital and social spaces where women talk makeup.

image courtesy of the brand

Arbonne launches skin care application tool

By Deanna Utroske

The direct-sales beauty company has just announced its latest product, a device called the Genius Ultra meant to more effectively apply Arbonne anti-aging skin care.

L'Oréal names NEXT Generation Awards finalists

L'Oréal names NEXT Generation Awards finalists

By Deanna Utroske

The beauty company’s Women in Digital Program honors and encourages entrepreneurs in the tech space. And the NEXT Generation Awards honor women whose tech innovations have the greatest potential to influence beauty and culture.

a model walking in the Zero + Maria Cornejo show at New York Fashion Week (image courtesy of CMM PR)

How botanical hair care pioneer PHYTO is staying on trend today

By Deanna Utroske

With product formulations that include plant extracts, a company philosophy that respects the body’s ecosystem, and partnerships that have stylists using PHYTO to create trendy eco-friendly looks at New York Fashion Week, the decades-old brand is holding...

Allies of Skin shakes up skin care with out of the box product claims

Allies of Skin shakes up skin care with out of the box product claims

By Simon Pitman

Allies of Skin got a lot of attention at the recent Cosmoprof North America. We caught up with company founder Nicolas Travis to find out more about his new skin care range and the highly creative product claims that seemed to catch everyone's eye. 

“Deodorant is the gateway to natural personal care and beauty”

“Deodorant is the gateway to natural personal care and beauty”

By Deanna Utroske

That’s what Ursa Major, a natural skin care company out of Vermont has found. And it makes sense; once consumers find a reliable product in a category as essential as deodorant, they believe that clean and green beauty can be effective.

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