Brand Innovation

So what really is the best eye cream on the market?

So what really is the best eye cream on the market?

By Simon Pitman

The category for skin care that targets the delicate eye area has exploded in recent years with a dizzying array of choice that leaves many consumers bemused. So which one rates best?

Indie Beauty Profile Katya Hegg Lyeska skincare

Indie Beauty Profile

Katya Hegg, Lyeska skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, Katya Hegg, founder of Lyeska skincare runs through the distinctive benefits of her company’s signature ingredient and sheds light onto just how nuanced niche beauty brands can be.

Indie Beauty Profile Maya Crothers Circ-Cell Skincare

Indie Beauty Profile

Maya Crothers, Circ-Cell Skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, Maya Crothers, founder of Circ-Cell Skincare explains why she believes that brand loyalty isn’t a thing of the past and how putting money into digital can move a brand forward.

Indie Beauty Profile Anna Ayers Rahua by Amazon Beauty

Indie Beauty Profile

Anna Ayers, Rahua by Amazon Beauty

By …as told to Deanna Utroske

In her Indie Beauty Profile, Anna Ayers, CEO of Rahua by Amazon Beauty, shares how she’s built a natural personal care brand around sustainable rainforest-grown ingredients and acknowledges the valuable role philanthropy can play in the global economy.  

OZNaturals skin care features ingredient cold processing on label

OZNaturals features ingredient processing info on the label

By Deanna Utroske

So confident in the value, originality, and novelty of its cold-processed skin care formulations, OZNaturals has created a logo to highlight this feature of its products—a move that puts the indie brand on the leading edge of a transparent manufacturing...

image courtesy of MyChelle

Three beauty players win Nexty Awards at Expo West

By Deanna Utroske

The annual natural, organic, and non-GMO cross-industry show wrapped up last week in California. But before Expo West came to a close, one skin care ingredient maker and two beauty brands were honored for their inspiration, innovation, and integrity.  

Indie Beauty Profile Stephanie Additon JAVA Skin Care

Indie Beauty Profile

Stephanie Additon, JAVA Skin Care

By …as told to Deanna Utroske

In her Indie Beauty Profile, Stephanie Additon, founder of JAVA Skin Care explains how one entrepreneurial venture led her to another and underscores just how valuable a trustworthy team can be for a personal care startup.

image courtesy of Scent Trunk

Is there a digital solution for fragrance retail?

By Deanna Utroske

The newly launched Scent Trunk thinks so. And the team behind this online custom fragrance maker believes they’ve got it. Cosmetics Design connected with William Yin, CEO of Scent Trunk to find out what makes this latest beauty subscription service different.

Indie Beauty Profile Claire Mitchell ECO. Modern essentials

Indie Beauty Profile

Claire Mitchell, ECO. Modern essentials

By …as told to Deanna Utroske

In her Indie Beauty Profile, Claire Mitchell, director of ECO. Modern essential talks about how her international business experience helped her grow the brand’s global reach and how wellness, natural beauty, and consumer trust intersect in today’s personal...

Sephora test launches Biossance skin care from Amyris

Sephora launches Biossance skin care from Amyris

By Deanna Utroske

The biotech firm has been forging strategic partnerships across sectors and making headway in the cosmetics and personal care industry for some time. Now, Amyris has its new Biossance branded skin care line at select Sephora doors.

Indie Beauty Profile Brian Duangpichakul Kinx

Indie Beauty Profile

Brian Duangpichakul, Kinx

By …as told to Deanna Utroske

In his Indie Beauty Profile, Brian Duangpichakul founder of Kinx explains how an industrial products pro gets into the beauty business and gives a glimpse of how his brand envisions cosmetics and fitness overlapping in the marketplace.

(image courtesy of Pacific Shaving Company and MonoSol)

MonoSol launches first pod-pac personal care product

By Deanna Utroske

The polymer-film making company behind such household goods as Cascade Action Pacs and Tide Pods announced this month a first product in this category—a single-use dissolvable pod pac of shaving cream.

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