Brand Innovation

Credo cosmetics opens a flagship store

Credo cosmetics opens a flagship store

By Deanna Utroske

Sephora changed mass-market beauty, and now one of the company’s early leaders is expanding his promising online naturals venture beyond the web to a California storefront. 

Skyler Brands claims next generation anti-aging launch

Skyler Brands claims next generation anti-aging launch

By Simon Pitman

Skyler Brand Ventures, which calls itself an R&D incubator for the cosmetics industry, says that its ERASA XEP-30 combines some of the most cutting edge science of any product launched in the anti-aging facial care category.

Can celebrities cash in with men’s skincare?

Can celebrities cash in with men’s skincare?

By Deanna Utroske

This month actor Rob Lowe launched a product line called Profile, which expands men’s grooming routines beyond before- and aftershave items to include serums and more.

LuxePack 2015 Exploring Innovations panel (from left) Jeff Falk of GCI Magazine, Steve Middleton of Legion Paper, Amber Ellis of MWV, Alexander L. Kwapis of Fusion Packaging, Laurent Gery of Oriol & Fontanel,  and Sheherazade Chamlou of SGD

LuxePack 2015 spotlights ingenuity

By Deanna Utroske

Packaging and design industry leaders take bold steps, spending on technology, innovating truly new containers, and shrewdly reinventing the way brands communicate with consumers.

Beauty consumers trust loved ones most: Dove moves in to capitalize

Beauty consumers trust loved ones most: Dove moves in to capitalize

By Lucy Whitehouse

Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...

Custom and local nail care products gain momentum

Custom and local nail care products gain momentum

By Deanna Utroske

Catering to consumers shopping for personalized, exclusive brands, polishes made by beauty entrepreneurs are trendy with women and influencing the men’s makeup category too.

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