Brand Innovation

image courtesy of New Avon LLC

estimated read time 2 ½ minutes

Avon launches wellness brand Espira and gets into the supplements business

By Deanna Utroske

The North America – based New Avon LLC announced a line of beauty-from-within products this week. But Espira is more than simply ingestibles for hair, skin, and nail health; the brand also has product lines for overall nutritional support as well.

kathy ireland Health & Wellness to launch CBD skin care products

kathy ireland Health & Wellness to launch CBD skin care products

By Deanna Utroske

This week Level Brands, the licensed brand marketing firm where Kathy Ireland serves as chairman emeritus and chief brand strategist, announced a partnership with Isodiol that is being touted as ‘a multimillion-dollar cannabidiol (CBD) products deal’.

Indie Beauty Profile Tran Wills and Ali Elman Base Coat

Indie Beauty Profile

Tran Wills and Ali Elman, Base Coat

By Deanna Utroske

In their Indie Beauty Profile, Tran Wills and Ali Elman, founders of the nail color and nail care brand Base Coat describe how the brand evolved as a natural complement to their Base Coat nail salons. And Elman advises prospective indie brand founders...

image courtesy of CNW Group / Artis

Disruptive makeup brush brand Artis expands to Canada

By Deanna Utroske

The relatively new beauty tool brand launched in Canada just last month and is hoping its distinctive and ergonomic brushes can change consumer expectations there and update color cosmetic application techniques as well.

News Review: Indie Beauty 2017

News Review: Indie Beauty 2017

By Deanna Utroske

This year independent cosmetics, personal care, and fragrance brands became so prominent, Cosmetics Design launched a weekly column dedicated to these innovative startups and their founders. The Indie Beauty Profile is on vacation this month. But in the...

Indie Beauty Profile Rachel Katzman Cuvée Beauty

Indie Beauty Profile

Rachel Katzman, Cuvée Beauty

By Deanna Utroske

In her Indie Beauty Profile, Rachel Katzman, founder of Cuvée Beauty modestly describes what may seem like a typical early-stage startup. And while her hair care and hair styling brand is just one year old, a toast is certainly in order – the entire Cuvée...

Indie Beauty Profile Tina Rowhanian CleanTan USA

Indie Beauty Profile

Tina Rowhanian, CleanTan USA

By Deanna Utroske

In her Indie Beauty Profile, Tina Rowhanian, Co-Founder of CleanTan USA, traces out the time and specific considerations that she and Julie Pefferman put into building the self-tanning skin care brand. And, Rowhanian underscores the importance of copious,...

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