Brand Innovation

Indie Beauty Profile Sebastien Tardif Veil Cosmetics

Indie Beauty Profile

Sebastien Tardif, Veil Cosmetics

By …as told to Deanna Utroske

In his Indie Beauty Profile, Sebastien Tardif, CEO of Veil Cosmetics, describes how he translated his experience as a professional makeup artist into a product line suitable for pros and novices alike, and gives a nod to the validation that brand recognition...

Indie Beauty Profile Dr. Conny Wittke nügg

Indie Beauty Profile

Dr. Conny Wittke, nügg

By …as told to Deanna Utroske

In her Indie Beauty Profile, Dr. Conny Wittke, founder of the Beauty Ideas Group and the skin care brand nügg, explains why, in today’s personal care market place, a brand’s unique value proposition should put the emphasis on ‘value’ rather than on ‘unique’...

Indie Beauty Profile Linda Treska Pinch of Colour

Indie Beauty Profile

Linda Treska, Pinch of Colour

By …as told to Deanna Utroske

In her Indie Beauty Profile, Linda Treska, founder of Pinch of Colour, shares her optimism for the future of omnichannel retail and advocates for extreme perseverance in the face of entrepreneurial challenges.

Indie Beauty Profile Natasha Samardzic Folium Medica

Indie Beauty Profile

Natasha Samardzic, Folium Medica

By …as told to Deanna Utroske

In her Indie Beauty Profile, Natasha Samardzic, founder of Folium Medica, shares insight into the market niche she’s found where wellness and beauty intersect and on how carefully her company sources phytomedicinal ingredients.

Indie Beauty Profile Naa-Sakle Akuete Eu’Genia Shea

Indie Beauty Profile

Naa-Sakle Akuete, Eu’Genia Shea

By …as told to Deanna Utroske

In her Indie Beauty Profile, Naa-Sakle Akuete, CEO of Eu’Genia Shea, explains how an indie brand can deliver supply chain transparency and ingredient purity that rivals much larger corporate brands and why asking for help is never a bad idea.

Indie Beauty Profile Camille Varlet All Beauty Inc

Indie Beauty Profile

Camille Varlet, All Beauty Inc

By …as told to Deanna Utroske

In her Indie Beauty Profile Camille Varlet, founder of All Beauty Inc, tells how her years of food and beauty industry experience converged in a single brand and why topical products aren’t the be-all and end-all of skin care.

Indie Beauty Profile Deborah Hernan Ottilie & Lulu

Indie Beauty Profile

Deborah Hernan, Ottilie & Lulu

By …as told to Deanna Utroske

In her Indie Beauty Profile, Deborah Hernan, president of Ottilie & Lulu, talks about finding opportunity in the challenges of a shifting retail market and reflects on just how rewarding entrepreneurship can be.

So what really is the best eye cream on the market?

So what really is the best eye cream on the market?

By Simon Pitman

The category for skin care that targets the delicate eye area has exploded in recent years with a dizzying array of choice that leaves many consumers bemused. So which one rates best?

Indie Beauty Profile Katya Hegg Lyeska skincare

Indie Beauty Profile

Katya Hegg, Lyeska skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, Katya Hegg, founder of Lyeska skincare runs through the distinctive benefits of her company’s signature ingredient and sheds light onto just how nuanced niche beauty brands can be.

Indie Beauty Profile Maya Crothers Circ-Cell Skincare

Indie Beauty Profile

Maya Crothers, Circ-Cell Skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, Maya Crothers, founder of Circ-Cell Skincare explains why she believes that brand loyalty isn’t a thing of the past and how putting money into digital can move a brand forward.

Indie Beauty Profile Anna Ayers Rahua by Amazon Beauty

Indie Beauty Profile

Anna Ayers, Rahua by Amazon Beauty

By …as told to Deanna Utroske

In her Indie Beauty Profile, Anna Ayers, CEO of Rahua by Amazon Beauty, shares how she’s built a natural personal care brand around sustainable rainforest-grown ingredients and acknowledges the valuable role philanthropy can play in the global economy.  

OZNaturals skin care features ingredient cold processing on label

OZNaturals features ingredient processing info on the label

By Deanna Utroske

So confident in the value, originality, and novelty of its cold-processed skin care formulations, OZNaturals has created a logo to highlight this feature of its products—a move that puts the indie brand on the leading edge of a transparent manufacturing...

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