Brand Innovation

The Beauty Pitch 2016 finalists have been announced

The Beauty Pitch 2016 finalists have been announced

By Deanna Utroske

Winners of the 2nd annual competition will be decided in Las Vegas, Nevada, latter this month in conjunction with the Professional Beauty Association’s Beauty Week events and Cosmoprof North America.

Infuser image courtesy of BioMod Concepts

Infusers — a whole new category of beauty product

By Deanna Utroske

A unique, reusable delivery system that promises to optimize cosmetic science and applicator design for results far beyond what creams or wet masks can provide, infusers are the creation of BioMod Concepts. To find out more, Cosmetics Design interviewed...

L'Oréal

L'Oreal leads the way for beauty marketing on Snapchat

By Lucy Whitehouse

L’Oreal has launched a 'lens’ on Snapchat, a social media platform increasingly favoured by millennials, in an industry-leading move that again confirms the company’s digital clout.

Oral care & beauty startup SafeWhite hires P&G veteran Carlos Martinez

Oral care startup SafeWhite hires P&G veteran

By Deanna Utroske

The signature ingredient of the company’s tooth whitening products-in-development is protein from sea life; and with this latest addition to the R&D team, SafeWhite is that much closer to perfecting, patenting, and taking the innovation to market.

Indian brand launches campaign against skin whitening

Indian brand launches campaign against skin whitening

By Lucy Whitehouse

Banjara’s, a herbal skin care brand in India, has launched a marketing campaign that makes a point of rejecting the traditional focus on skin lightening, a trend which dominates across Asia.

IFF launches PuraVita fragrance with sustainability certification

PuraVita, a leap forward for sustainable fragrance

By Deanna Utroske

At the recent Sustainable Cosmetics Summit in New York City, IFF launched a new fragrance, announcing that it meets stringent certification standards and stands as a perfume industry proof of concept for sustainability.  

H20 Plus relaunches in a big way

H20 Plus relaunches in a big way

By Deanna Utroske

The skin care company’s new identity isn’t a simple brand refresh, H2O+ Beauty CEO Joy Chen has changed distribution models, formulations, packaging, company headquarters, and more to revitalize the unprofitable business.

Max Factor ventures into augmented reality

Max Factor ventures into augmented reality

By Simon Pitman

P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

image courtesy of the brand

SheaMoisture disrupts traditional merchandising segmentation

By Deanna Utroske

This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely diverse and inclusive consumer experience.

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