Brand Innovation

image via H&M

H&M to launch Ecocert cosmetics and personal care collection

By Deanna Utroske

By this time next month, the retailer’s Conscious product line will be available in select stores, aiming to meet consumer demand for portable products, unisex fragrances, certified natural beauty items, and more.

Could music affect your skin care experience? Shiseido thinks so…

Could music affect your skin care experience? Shiseido thinks so…

By Andrew MCDOUGALL

Shiseido has sought to make skin care techniques and treatments ‘even more enjoyable and beautiful’ by developing Omotenashi Sound, aesthetic music software that enhances the power of touching the skin, in what the firm calls ‘acoustic beauty care.’

The Old Spice brand portfolio gets a make-over

The Old Spice brand portfolio gets a make-over

By Simon Pitman

Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.

liquid silk and silk powder (photo courtesy of Silk Therapeutics)

State-of-the-art silk protein patent granted

By Deanna Utroske

Specialty biotechnology company Silk Therapeutics announced late last month that the US Patent and Trademark Office granted a patent for its non-GMO, stable liquid silk protein. Cosmetics Design connected with that company’s CEO, Greg Altman, to get the...

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