Brand Innovation

Sundial Brands launches dedicated hair care brand

Sundial Brands launches dedicated hair care brand

By Deanna Utroske

Madame C.J. Walker Beauty Culture is a brand that takes its name and inspiration from a women well known as a self-made millionaire in the US—a beauty entrepreneur innovating at the turn of the twentieth century.

CD Buzz: focus on CEW demo event

CD Buzz

CD Buzz: focus on CEW demo event

By Deanna Utroske

Brand innovations, cosmetics industry expertise, and interactive beauty presentations converge at this annual show where professionals scrutinize hundreds of products vying for a CEW Beauty Insider Award.

Robert Graham

Robert Graham men’s fragrance collection mimics liquor

By Deanna Utroske

The fashion brand’s latest project takes a cue from the presentation packaging and careful distillation processes commonly associated with spirits, a strategy the company founder believes will capture the attention of discerning men.

The Brown Crayon Project rallies support online

The Brown Crayon Project rallies support online

By Deanna Utroske

The safe-enough-for-kids indie naturals brand developed for people of color launched a campaign on the crowd-funding site Kickstarter yesterday and by midnight was very nearly halfway to its goal.

PBA Beauty Pitch 2016 opens up to entries

PBA Beauty Pitch 2016 opens up to entries

By Simon Pitman

Building on the immense success of last year’s Professional Beauty Association Beauty Pitch, part of the Cosmoprof Las Vegas event, the organizers have recently opened up for entries to this year’s competition.

Cetaphil enters men’s skin care market

Cetaphil enters men’s skin care market

By Deanna Utroske

The up-to-date product line will help the brand reach new consumers and bodes well for the men’s category as a whole—a reliable brand like Cetaphil catering to this demographic only corroborates market research projections for the category.

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