Brand Innovation

image courtesy of the brand

Arbonne launches skin care application tool

By Deanna Utroske

The direct-sales beauty company has just announced its latest product, a device called the Genius Ultra meant to more effectively apply Arbonne anti-aging skin care.

L'Oréal names NEXT Generation Awards finalists

L'Oréal names NEXT Generation Awards finalists

By Deanna Utroske

The beauty company’s Women in Digital Program honors and encourages entrepreneurs in the tech space. And the NEXT Generation Awards honor women whose tech innovations have the greatest potential to influence beauty and culture.

a model walking in the Zero + Maria Cornejo show at New York Fashion Week (image courtesy of CMM PR)

How botanical hair care pioneer PHYTO is staying on trend today

By Deanna Utroske

With product formulations that include plant extracts, a company philosophy that respects the body’s ecosystem, and partnerships that have stylists using PHYTO to create trendy eco-friendly looks at New York Fashion Week, the decades-old brand is holding...

Allies of Skin shakes up skin care with out of the box product claims

Allies of Skin shakes up skin care with out of the box product claims

By Simon Pitman

Allies of Skin got a lot of attention at the recent Cosmoprof North America. We caught up with company founder Nicolas Travis to find out more about his new skin care range and the highly creative product claims that seemed to catch everyone's eye. 

“Deodorant is the gateway to natural personal care and beauty”

“Deodorant is the gateway to natural personal care and beauty”

By Deanna Utroske

That’s what Ursa Major, a natural skin care company out of Vermont has found. And it makes sense; once consumers find a reliable product in a category as essential as deodorant, they believe that clean and green beauty can be effective.

Dr. Hauschka to launch oral care collection

Dr. Hauschka to launch oral care collection

By Deanna Utroske

The longstanding skin care company announced today that at the end of the week Dr. Hauschka’s personal care and beauty product portfolio will include an assortment of natural oral care products.

Indie Beauty Expo 2016 outdoes itself

Indie Beauty Expo 2016 outdoes itself

By Deanna Utroske

This year marked the second annual IBE event in New York City. And the show, catering to the trade, retail buyers, press, and consumers, firmly established itself as the newest go-to event for trend spotting, business deals, and much more!

Canadian indie beauty brand makes skin care and soap from icebergs

Canadian indie beauty brand makes skin care and soap from icebergs

By Deanna Utroske

East Coast Glow uses glacial water and other local ingredients in its collection of personal care products. It’s a concept, right in line with several current industry trends, that the company hopes will sustain sales beyond tourist season.

Is Joey New York now focusing on injectables rather than skin care?

Is Joey New York now focusing on injectables rather than skin care?

By Deanna Utroske

Just days before the popular ‘90s skin care brand ended trading on its reverse stock split, Joey new York announced a new deal with the company behind The Labb Aesthetic Beauty Bar, which provides injectables in a medical-office-meets-salon setting.

CD Buzz: Indie Beauty Focus

CD Buzz

CD Buzz: Indie Beauty Focus

By Simon Pitman

Ahead of the Indie Beauty Expo in New York City this month, the Cosmetics Design takes a look at what to expect at the event, as well as what's happening in the fast-paced world of indie beauty, where the innovation is at and how these players are...

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