Brand Innovation

LimeLight by Alcone: “This is where beauty is going”

LimeLight by Alcone: “This is where beauty is going”

By Deanna Utroske

Not long after news broke of the new beauty company’s partnership with L’Occitane International, Cosmetics Design dropped in on CEO Michele Gay to learn about that deal and about how LimeLight is reinventing cosmetics and personal care direct sales for...

Indie Beauty Profile Lea Anne Christine Fulton L.A. Christine

Indie Beauty Profile

Lea Anne Christine Fulton, L.A. Christine

By …as told to Deanna Utroske

In her Indie Beauty Profile, Lea Anne Christine Fulton, founder of L.A. Christine, talks about her brand’s version of multi-channel retail, which spans pop-ups and direct TV, and she describes how her Finish heritage infuses everything about the brand,...

Indie Beauty Profile Ashley Prange Au Naturale Cosmetics

Indie Beauty Profile

Ashley Prange, Au Naturale Cosmetics

By …as told to Deanna Utroske

In her Indie Beauty Profile, Ashley Prange CEO of Au Naturale Cosmetics, describes how she has built a brand around the #CleanBeautyRevolution and just how much work her team put into rebranding Au Naturale for the next phase of business.

WASO skin care (image courtesy of Shiseido)

Shiseido’s new brand WASO launches in US next month

By Deanna Utroske

The skin care product line, tailored to meet the needs and expectations of millennials, somehow manages to encompass nearly every trend associated with this unique generation of beauty consumers.

Lynne Florio (left) and Renee Tavoularis

Indie Beauty Profile

Lynne Florio and Renee Tavoularis, Planted in Beauty

By …as told to Deanna Utroske

In their Indie Beauty Profile, Lynne Florio and Renee Tavoularis, founders of Planted in Beauty by Well Within, explain how they’re making good use of the various business services available to startups in and beyond beauty and reveal what they’ve hearing...

photo credit: Emily Joyce Photography

Indie Beauty Profile

Angela Caglia Skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, skin care brand founder Angela Caglia describes how she leveraged her experience as a facialist to develop an eco-lux brand that resonates with today’s sophisticated consumers, and she underscores just how instrumental the...

Mother Dirt Shampoo’s new packaging (image courtesy of the brand)

Biome-Friendly Shampoo from Mother Dirt gets a longer shelf life

By Deanna Utroske

Conventional personal care product preservatives can damage or otherwise interfere with the body’s microbiome, so Mother Dirt products are formulated without those ingredients. Now the brand has announced updates to its shampoo that significantly extend...

The top ten most innovative indie beauty products

Special Newsletter - Indie Brands

The top ten most innovative indie beauty products

By Simon Pitman

The indie beauty category has been leading the way when it comes to ground breaking and innovative products, so we at Cosmetics Design thought it a good idea to pick out some of the best.

image courtesy of Nestlé Skin Health

Cetaphil marks 70-year brand anniversary

By Deanna Utroske

The Nestlé Skin Health product line got its start in 1947, has expanded over the years to include cleansers, moisturizers, and sun care. And, now the global brand has plans to reach even more consumers around the world.

Indie Beauty Profile Sebastien Tardif Veil Cosmetics

Indie Beauty Profile

Sebastien Tardif, Veil Cosmetics

By …as told to Deanna Utroske

In his Indie Beauty Profile, Sebastien Tardif, CEO of Veil Cosmetics, describes how he translated his experience as a professional makeup artist into a product line suitable for pros and novices alike, and gives a nod to the validation that brand recognition...

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