Brand Innovation

7 cosmetics beauty personal care brands not to miss at IBE NYC 2017

7 brands not to miss at IBE

By Deanna Utroske

Well over 200 independent cosmetics and personal care brands will be exhibiting at this month’s Indie Beauty Expo in New York City (August 22 – 24). Here, Cosmetics Design features 7 brands that standout from the crowd with products, ingredients, innovations,...

Indie Beauty Profile Linda Gillette Parodi Professional Care

Indie Beauty Profile

Linda Gillette, Parodi

By …as told to Deanna Utroske

In her Indie Beauty Profile, Linda Gillette, founder of Parodi Professional Care, describes how she’s moving a niche personal care line, developed for professionals, into the consumer space. And, she reminds other beauty brand founders to be attentive...

image courtesy of Starlet Satin

Starlet Satin: A sleeping beauty brand awakes

By Deanna Utroske

Cosmetics Design checked in with Lisa Damron, co-founder of Starlet Satin, to discuss the ins and outs of reviving a dormant indie beauty company in a time when new innovations and just-launched brands are in the spotlight.

Biossance skin care prepares to launch in Canada

Biossance skin care prepares to launch in Canada

By Deanna Utroske

The skin care brand, made by the biotech ingredient company Amyris and sold at Sephora here in the US, is gearing up for its next market—a move that promises to be a first step toward an international Biossance business.

Indie Beauty Profile Rachel Roff Urban Skin Rx

Indie Beauty Profile

Rachel Roff, Urban Skin Rx

By …as told to Deanna Utroske

In her Indie Beauty Profile, Rachel Roff, founder of Urban Skin Rx, has delightfully practical advice for her fellow beauty entrepreneurs. And, she shares sales figures, distribution data, and brand strategy notes that give real insight into how she’s...

(image courtesy of PRNewsfoto / Mary Kay)

Mary Kay launches new beauty tech

By Deanna Utroske

The direct sales beauty company debuted its new blend-it-yourself vitamin C product late last week at the annual Mary Kay beauty consultant seminar in Dallas, Texas.

Indie Beauty Profile Kimberly Heathman MyChelle Dermaceuticals

Indie Beauty Profile

Kimberly Heathman, MyChelle Dermaceuticals

By …as told to Deanna Utroske

In her Indie Beauty Profile, Kimberly Heathman of MyChelle Dermaceuticals talks through the brand’s DNA, so to speak, summarizing the natural skin care maker’s focus and function in the marketplace.

image courtesy of Madison Reed

Madison Reed is “operationally blowing up the salon channel”

By Deanna Utroske

Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed, late last week to find out how the partnership is going and how this new company...

Indie Beauty Profile Joshua Gordon noyah Natural Cosmetics

Indie Beauty Profile

Joshua Gordon, noyah Natural Cosmetics

By …as told to Deanna Utroske

In his Indie Beauty Profile, Joshua Gordon, founder of noyah Natural Cosmetics, shares insight into how he created a simple, functional cosmetics and personal care brand. And, he succinctly describes that brand's target customer in just four words!

image courtesy of Senteurs D’Orient

Senteurs D’Orient: Soap will never be the same

By Deanna Utroske

With all the trappings of a chic, contemporary startup and all the sophistication of a luxury heritage brand, Senteurs D’Orient is soap for the modern market. To learn how this indie beauty brand is revolutionizing the modest category that is solid soap,...

Indie Beauty Profile Chris Hobson Patchology

Indie Beauty Profile

Chris Hobson, Patchology

By …as told to Deanna Utroske

In his Indie Beauty Profile, Chris Hobson, founder of Patchology, shares his candid thoughts on the worth of industry trends and suggests that a startup skin care brand can find allies where they might be least expected, like on a legacy department store’s...

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