Consumer demand for sustainable products continues to grow; but few are willing to accept performance tradeoffs. Creating a product that has the same performance benefits but a smaller environmental footprint has become one of the greatest challenges...
The Brazil, Russia, India and China markets have helped many of the world’s leading cosmetic manufacturers to counteract the effect of the stagnant or falling demand felt in western markets over recent years.
![Consumers and industry instead will shift the conversation towards very specific skin benefits, some associated with ageing but others not [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/28/anti-ageing-skin-care-to-lose-traction-as-consumers-seek-skin-health-benefits-says-avon/12687008-1-eng-GB/Anti-ageing-skin-care-to-lose-traction-as-consumers-seek-skin-health-benefits-says-Avon_wrbm_tiny.jpg)
