Official rebrand and acquisition better positions Aurorium within global manufacturing sector
Materials innovation partner Aurorium, formerly known as Vertellus, announced their official rebranding earlier this week, as well as their acquisition of Texas-based technology-driven manufacturing company CENTAURI Technologies. The announcement signals the strong continued growth of Aurorium within the personal care beauty product sector as the company looks to expand its presence within high growth volume end-user marketplaces.
The official name change serves to better align Aurorium with its growing global presence as the company continues to focus on expanding its specialty ingredients portfolio. The Indianapolis-based company currently has 1,400 employees across the United States and North America as well as Europe and Asia.
According to the press release, Aurorium “produces specialty ingredients and performance-enhancing materials designed to enhance quality of life, support health and wellness, and deliver value-add solutions,” and serves a wide portfolio of clients in a variety of industry spaces including personal and home care, healthcare, and paper and packaging end users.
“Our new name and identity, Aurorium, better represents the strength of our platform and growth opportunity for our business,” said Faye Freeman, President of Aurorium in the press release. Further, she added, “as Aurorium, we are well-positioned to expand our products and markets, and more effectively serve our customers with a wide range of solutions that are essential to their businesses.”
The name change also reflects the newly recognized five fundamental principles comprising its company mission. These principles are: differentiation, expertise, innovation, presence, and customer experience, and each will serve to better guide the company through its continued growth and expansion on a global scale.
Aurorium is owned by Pritzker Private Capital, a North American based venture capital firm that specializes in the manufactured products and services sectors.
About CENTAURI Technologies
CENTAURI Technologies marks the sixth acquisition by Aurorium since 2019 and offers the company its specific expertise in hydroformylation and hydrogenation processes, which are “highly complementary to Aurorium’s strategy and strengthens its position as a provider of specialty ingredients and performance-enhancing materials,” the release explained. The technology driven specialty material manufacturer has served as a global leader in the sector since its founding in 1995, and the strategic partnership between Aurorium and CENTAURI Technologies has been well received by both parties.
As reported in the release, Kyle Killebrew, CENTAURI CEO, asserted his belief that Aurorium will be the ideal strategic partner to guide the next stages of CENTAURI Technologies growth, adding that the acquisition will allow the company to “leverage Aurorium’s global resources to enhance our product offering, expand into new geographies and end markets, and grow our manufacturing capacity so that we can continue to deliver superior service and capabilities for our customers.”
John Van Hulle, Aurorium CEO, echoed this sentiment and confirmed that the acquisition “adds a complementary portfolio of high-quality solutions, differentiated manufacturing capabilities, and an impressive track record of innovation and growth,” as confirmed in the release. Further, he shared that “with CENTAURI’s customer-focused approach and exceptional engineering capabilities joining our platform, Aurorium is well-positioned to capitalize on growth across our end markets.”