March Launch Pad: Cleaning up with clean beauty

By Cassandra Stern

- Last updated on GMT

© Amax Photo Getty Images
© Amax Photo Getty Images

Related tags clean beauty product launch Sustainability Skin care Hair care

As consumers continue to demand natural plant-based products for skin, face, and hair care, several companies are launching or have launched new options at an affordable price point so far this year.

John Masters Organics releases vegan Overnight Hair Mask

From the US-based brand with an increasing global presence comes the Overnight Hair Mask with Plant-Based Keratin & Crambe Ayssinica. Like the rest of the John Masters Organics product line, this hair mask is plant-based, natural, cruelty-free, and clean.

This vegan hair care option features plant-based keratin protein as a key ingredient to nourish and strengthen the hair strand, as well as Abyssinian oil, which is known for its ability to help potentially improve hair manageability, as well as increase shine, glossiness, and softness.

The Overnight Hair Mask with Plant-Based Keratin & Crambe Abyssinica retails for $29.00 for a 4.2 FL OZ bottle at​.

Kiss My Face launches three new clean beauty sun care products

Kiss My Face products, sold online and in over 150,000 retail locations, have maintained a brand identity founded on creating safe and environmentally sustainable products since they were established in the early 1980s. In 2020 and 2021, the brand has committed to expanding its offerings with new products and categories. Their latest release provides consumers with three new safe and effective sun protection options.

Baby Sunscreen Lotion SPF50​: Sun protection is essential for every family member, especially babies and young children. Kiss My Face now offers Baby Sunscreen Lotion SP50, which provides hypoallergenic and tear-free protection in a mineral-based, fragrance-free, and water-resistant formula. This formulation includes moisturizing Shea and Lutein for an additional natural defense against UV rays and is currently available for $15.99 on the Kiss My Face website.

Daily Sunscreen Lotion SPF50​: A similar formulation to the Baby Sunscreen Lotion, Kiss My Face Daily Sunscreen Lotion SPF50 incorporates all the formulary benefits of the Baby version with added sunflower seed oil. Rich in linoleic acid, sunflower seed oil is another natural ingredient for defense against skin damage caused by the sun’s UV rays. It is available on the company’s website for $15.99.

Face Factor SPF50​: Delicate face skin can have different needs than body skin, and the Kiss My Face Face Factor SPF50 is formulated to absorb quickly without leaving behind the dreaded white cast that is unwanted by consumers. The hypoallergenic and non-comedogenic formula features all of the clean skin protective benefits of the other two new sunscreen products and incorporates antioxidant-rich Liposomal Vitamin C for additional skin support. Face Factor SPF50 also retails on the Kiss My Face website for $14.99.

Hair care science brand Mounia releases new shampoo and hair rinse

As detailed on their website, in Arabic, ‘Mounia’ means “a wish fulfilled,” which is the promise the brand is founded on – to fulfill the desires of consumers searching for scientifically formulated hair care products with safe and clean ingredients. Their latest product release, a Shampoo and Hair Rinse, is a vegan, color-safe reparative formula designed for all hair types to help gently remove buildup without harsh synthetic chemical detergents.

The Shampoo and Hair Rinse features Pomegranate Oil to revitalize the hair strand and restore scalp balance, as well as Rhassoul Clay as a natural silica to exfoliate delicately. The product is available on the Mounia​ website for $28.00.

Popular clean beauty brand Yes To debuts Grapefruit Daily Facial Scrub & Cleanser

The Yes To brand has delivered clean beauty products to consumers for over fifteen years. Their recent release of their Grapefruit Daily Facial Scrub & Cleanser is another staple of their collection.

The formulation brightens dull or uneven skin tone and features naturally exfoliating Polylactic Acid paired with antioxidant-boosting Grapefruit extract to leave consumers’ skin softer, smoother, and more moisturized. The cleanser is safe for daily use and available on the Yes To​ website for $9.99 for a 4 OZ bottle.

MyCHELLE Dermaceuticals launches clean beauty Fruit Enzyme Scrub

Founded in Colorado in 2000, US-based natural beauty product brand MyCHELLE Dermaceuticals has maintained its commitment to ingredient transparency and environmental sustainability. Its extensive collection of vegetarian, cruelty-free products is free of phthalates, parabens, petroleum, and sulfates. It never uses artificial colors or fragrances; its latest product release is no exception.

The MyCHELLE Fruit Enzyme Scrub pairs anti-bacterial bamboo extract and smoothing jojoba oil beads with dissolving fruit enzymes to target and help improve dull skin by removing dead skin cells and other impurities. The formulation gives users a more even-toned skin complexion and smooth, soft skin texture.

MyCHELLE Fruit Enzyme Scrub is available at​ and retails for $19.99 for a 2.3 FL OZ bottle.

ZUM by Indigo Wild releases natural Sea Salt Body Scrub

Funky and fun brand ZUM by Indigo Wild is not afraid to push the limits of affordable clean beauty care product options, and their recent launch of the ZUM Sea Salt Body Scrub fits perfectly into their brand mold.

The new Sea Salt Body Scrub offers users the opportunity to exfoliate and soften body skin without harsh artificial fragrances or synthetic abrasive bits with the potential to damage the delicate skin barrier quickly and easily. Formulated with real natural sea salt and gently scented with essential oils like Pachouli and Grapefruit, the scrub removes dead skin cell buildup and leaves skin softer, smoother, and well-nourished.

ZUM Sea Salt Body Scrub retails at​ for $15.00 for a 13 OZ container.

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