People with disabilities see gaps in beauty, brand scarcely addressing them says Mintel

10-Nov-2022 - Last updated on 10-Nov-2022 at 16:46 GMT

Q&A

More than a quarter of Americans live with a disability, but the beauty and personal care industry's focus on creating products for these consumers is scant, according to Mintel.

CosmeticsDesign spoke with Simon Pitman, global senior analyst for Mintel Beauty and Personal Care, about what the disabled beauty market looks like, what gaps exist and where brands or products could fit in.

What kind of representation are people with disabilities looking for in the beauty segment?

All consumers – both disabled and able-bodied - want individuals with disabilities to be better represented, something that is underlined by Mintel data showing that 75% of US consumers want to see greater representation of disabled people in advertising and marketing campaigns in the beauty space.