Gillette Venus on their #SayPube campaign, partnership w/ Princess Nokia
Q&A
Gillette Venus has just launched the latest partnership of its #SayPube campaign, centered around the pubic care product line and how women talk about body hair.
CosmeticsDesign spoke with Dana Malcolm, senior brand director of North America Shave Care at Gillette Venus, about the campaign and how it fits into the shave category overall.
This interview was conducted via email.
Tell me a bit about this campaign and what inspired it.
Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic, to describe their bodies, but only 18% of women are actually using these types of terms. So, Venus set out on a mission to get rid of outdated, censored, and sometimes downright silly terms like “bikini” or “down there” for the pubic area.