Getting intimate: Joylux CEO on creating a brand around intimate health for aging women
Joylux is a personal care brand focusing on a part of aging generally not addressed by the industry, sexual and intimate health for women going through menopause.
CosmeticsDesign spoke with Joylux CEO Colette Courtion about the concept behind the brand, the white space it fills and what the beauty industry can learn from the intimate health company.
Can you tell me a little bit about your brand?
We are the leading women's health brand focused on intimate health. We are targeting women that are going through menopause. Menopause has three stages, perimenopause, menopause and post-menopause, but it can start for women as early as their 30s and go through the rest of their life. We target what we'd call more mature women, rather than younger millennial women.