As consumers are hungering for sustainable packaging, state legislators are pushing the consumer packaged goods industry to change how it does business.
Several states in the US have recently passed legislation that, when implemented, may affect not only brands but the broader packaging supply chain selling across regulatory boundaries.
Dan Felton, executive director of Ameripen, told CosmeticsDesign that while some level of sustainable packaging regulation isn’t entirely new to the CPG industry in the US, states like California are bringing in more aggressive standards.
“A lot of the policies that are coming out are making some of those sustainability decisions for the brand owners and manufacturers,” Felton said. “Companies are trying to do the right thing, but some policymakers are really pushing the envelope in making some decisions for those brand owners.”