Herbal Essences to use new recycling technology in packaging to decrease use of virgin plastic
Haircare brand Herbal Essences announced they will be implementing a resin derived from an advanced-recycling technology which turns waste plastic in molecularly virgin plastic.
The P&G brand and the producer of the resin, Eastman Renew, announced in November five shampoo-conditioner collections would be on the market with the plastic beginning January 2022.
Herbal Essences principal scientist Rachel Zipperian said the adoption of the resin is part of the company’s goals to move 90% of major packaging platforms to recyclable or reusable materials and reduce in the use of virgin plastics 50% by 2025.
“Plastic is such a useful material, but it’s not useful to go to waste,” Zipperian said. “I’m a big dreamer and I see this as a big way to get plastic to more of a circular resource, and we know that not one approach is going to solve the problem.”
