How a fragrance leader says brands can work towards UN SDGs
The United Nations has set 17 goals to improve the world, and every industry including fragrance can contribute to achieving them.
The Sustainable Development Goals cover a broad range of environmental, social, economic and health goals. These include ending poverty and hunger, peace, clean water, gender equality, clean energy and economic growth, among others.
While many of the goals are broad, fragrance and personal care companies can have a hand in accomplishing them as a category that interacts directly with consumers in areas like hygiene, Global Director of Fragrance and Sensory Enrichment for Reckitt, Pamela Asplund, said during a session at the World Perfumery Congress.
“One might ask how all these topics relate to our world of fragrance,” Asplund said, “FMCG brands have an elevated responsibility to ensure that products not only answered fundamental consumer needs within their development but also play a vital role in solving real societal issues.”