5 formats in waterless, solid and low water cosmetics on the market today
By Ravyn Cullor
- Last updated on
Waterless formulation isn’t an entirely new concept, evidenced by bar soap, but with increased consumer interest in eco-conscious formulas the selection of solid, waterless and low-water formats has grown.
In today’s market, led by small and indie companies, personal care products from cleansers to sunscreens, serums, face creams, perfumes, haircare and lotions are being put in waterless, solid or low-water formats in a global market which is expected to surpass $8.9 billion, according to Future Market Insight.
Below are some of the formats brands are using to get their foot into this international marketplace, and some of the brands using them.