The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
In June 2020, the color cosmetics brand pledged to contribute $1m to help end social injustice. In late February 2021, Anastasia Beverly Hills fulfilled that commitment with a final instalment going to fund Black-owned small businesses.
The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and address the shift towards digital experiences, hygiene, sustainability and more.
![The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and design. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/03/change-fosters-innovation-how-the-pandemic-is-driving-new-beauty-packaging-and-design-trends/12208460-1-eng-GB/Change-fosters-innovation-How-the-pandemic-is-driving-new-beauty-packaging-and-design-trends.jpg)
![Top stories on the recent developments of the biggest beauty brands in the region. [Grown Alchemist]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/brand-story-the-recent-apac-developments-from-the-biggest-names-in-beauty6/15404260-1-eng-GB/Brand-story-The-recent-APAC-developments-from-the-biggest-names-in-beauty.jpg)
![The protective beauty space holds an array of opportunities to tap into, from environmental and digital pollution through to stress management and wellbeing [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/13/protective-beauty-promise-in-multifunctionals-across-blue-light-pollution-and-stress-say-mintel-globaldata/15411040-1-eng-GB/Protective-beauty-promise-in-multifunctionals-across-blue-light-pollution-and-stress-say-Mintel-GlobalData.jpg)
![The sunscreen formulations contained a range of pigment combinations to offer a soft shine, luster, sparkle and even metallic effect in some cases [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/beiersdorf-patents-sunscreens-with-shimmer-effect-for-us-market/15410452-1-eng-GB/Beiersdorf-patents-sunscreens-with-shimmer-effect-for-US-market.jpg)
![The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions. [Emma Lewisham]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/emma-lewisham-and-bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging/15390562-1-eng-GB/Emma-Lewisham-and-Bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging.jpg)
