Freeze-Dried Beauty: the next generation of waterless skin care is here

By Deanna Utroske contact

- Last updated on GMT

© Getty Images \ (mbolina)
© Getty Images \ (mbolina)

Related tags: freeze-dried, waterless, solid beauty, k beauty

More than one K Beauty brand recently launched new products showcasing freeze-dried skin care technology—a likely sign that a new beauty ingredient format is about to get very popular.

While the brands purport to be using patented and exclusive technologies, the basic premise behind freeze-dried skin care is definitely not new. Freeze-dry or Lyophilization technology is commonly used in pharmaceuticals, in the food industry, and has shown up in beauty before too.

For instance, in 2007 a France – based company Lyofal (a division of SynerLab) introduced its freeze-dry tech to the beauty marketplace​.

More recently, in 2019, Aesthetician Georgia Louise launched a line of freeze-dried skin care products under the name Georgia Louise Pure Molecule. (Read more about that freeze-dried beauty innovation in this item written by Rebecca Dancer for allure.com.​) And that same year, slowly frozen collagen on display at in-cosmetics North America made this publication’s Trend Spotting coverage. (Read about waterless and solid beauty innovations, including collagen balls made by Jiangsu JLand Biotech, here on Cosmetics Design.​)

Today, Beauty Pie has a product called SuperDose C Vitamin Freeze Dried Ampoules listed on their site; but the product is currently sold out.

Freeze-dried ingredients and products aren’t just novel; they make sense in today’s beauty marketplace as more and more manufacturers and brands are creating solid or waterless products. And since they are preservative-free, they fit into the microbiome beauty or microbiome-friendly product space too.

What’s new in freeze-dried beauty?

On Tuesday, the luxury skin care brand Saro de Rue (a division of Seoul, Korea – based P&J Medesthetics Inc.) announced the launch of its Freeze-Dried Hyaluronic Acid (HA) Anti-aging System here in the States. And a company called Weibo Hi-Tech Cosmetics launched a full portfolio of skin care made with freeze-dried ingredients at the recent in-cosmetics Asia event.

Mimi Kim, Founder of Saro de Rue, summarizes her brand's launch this way, saying, “We partnered with a Korean pharmaceutical research and development lab with worldwide patented technologies to adapt methods proven in the medical field into a revolutionary anti-aging skincare product. We launched Saro de Rue with a belief that these revolutionary innovations that help achieve beautiful skin should be available to everyone.”

The brand’s Freeze-dried Hyaluronic Acid Anti-Aging System is sold in 14-day and 60-day packs and comes with a dropper bottle of Pure Activator, a liquid product formulated with niacinamide, adenosine, sodium hyaluronate, and botanical extracts.

The new Weibo Hi-Tech Cosmetics product line comprises 7 freeze-dried serums, 7 freeze-dried masks, and a freeze-dried eye mask. The company press release explains the eye mask in a bit of detail: “The product takes the form of an eye mask with solid serum, developed through the use of the Freeze-drying (FD) and Flash Release Technology that is exclusive to Weibo Hi-Tech. The technology preserves the eye serum in a solid state, thereby greatly boosting the activity of its ingredients. The eye mask instantly blends with water to promote transdermal absorption, and helps firm and rejuvenate the skin.”

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