Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
Beauty has weathered waves of uncertainty during the ongoing coronavirus (COVID-19) pandemic, and pop-up stores or curbside pick-up locations could be the key to a much-needed business boost, say two retail experts.
Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge, but there are plenty of clear opportunities when navigating this space. Scroll down to watch...
Personal care giant Colgate-Palmolive has developed an oral care teeth whitening composition using natural, plant-based abrasives derived from walnut tree bark and branches for improved polish and shine.
The beauty industry will have to re-think product engagement and interaction as consumers emerge from the ongoing coronavirus (COVID-19) crisis with safety and hygiene front-of-mind, highly aware of everything they touch, says a trends expert.
On Wednesday, the fragrance maker announced having signed a strategic agreement with Divabox, the company that owns the Origines-parfums beauty ecommerce platform. It’s an investment deal that brings e-retail to Interparfums.
Coty’s move to acquire a 20% stake in Kim Kardashian West’s beauty line KKW will enable it to leverage the power and buzz of personality-driven cosmetics – especially important in the face of ongoing COVID-19 challenges, says GlobalData.