Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
The business magazine’s second annual list of Private Titans highlights 1,000 companies across industries that were once startups but have since grown in sales, employees, valuation and other indicators so as to standout in the private sector.
Consumer interest in topical probiotic cosmetics is rising, presenting opportunity to target niche skin conditions and push hard science before establishing relevance in the wider wellness market, an expert says.
All around the world, cosmetics and personal care industry professionals have been working from home during the Coronavirus pandemic. Without the usual calendar of events and tradeshows, we’re finding new ways to stay in touch and stay informed.
Recycle BC, a non-profit based in British Columbia, thinks so. The organization headed up by Tamara Burns just launched a campaign encouraging consumers to tour their own homes and spot any otherwise-overlooked recyclable packaging.