The beauty retail landscape has morphed dramatically during the ongoing coronavirus (COVID-19) crisis, with brands forced online and cross-channel marketing more critical than ever in what will soon become the new normal, an online marketing expert says.
Latin America is now the epicenter of the Coronavirus pandemic. And cosmetics and personal care professionals have been stepping up to help in that region for weeks. Now, one grassroots campaign in Brazil is betting on the power of collaboration.
Beauty packaging and product solutions company WWP announced the new executive hire this week. Adams bring with her 15 years of CFO success and is set to improve the financial structure of the company’s global business.
In the cosmetics and personal care business today, DTC mailing and retail drop shipping are not uncommon, especially not since the Coronavirus pandemic. But sustainable beauty packaging remains elusive. Founders Rebecca Percasky and Kate Bezar believe...
China’s retail sector took a dire hit this year due to the novel coronavirus (COVID-19) outbreak but one industry expert believes we have not seen the back of beauty in brick-and-mortar if it learns to adapt quickly to the times.
The ongoing coronavirus (COVID-19) pandemic has changed the face of beauty business as we know it, and a dig into the financials shows some majors and categories have weathered the storm better than others.