Following the success of last year’s Indie Trail feature, the show organizers have teamed up with the online cosmetic science education venture to expand the programing and resources available to indie beauty brand leaders at this year’s edition of in-cosmetics...
In an effort to reach consumers looking for safe, effective, knowledge-based beauty, cosmetics and personal care products are being marketed as ‘friendly’. While investors and retailers are looking for a ‘beauty brand she can believe in’.
The Michigan-based commodity chemical company was on hand at the first Uplink Live event of 2020, meeting with indie brand leaders and showcasing a single ingredient: ACULYN Siltouch Rheology Modifier.
Rebecca So founded Sway in 2017 with a collection of underarm care products. Since then, the brand has grown to include skin care, body care, and more. But still at the heart of Sway is a mission to make pits pretty.