Some of the biggest trends in the industry are to be seen in both the Latin American and North American markets right now, and so we drilled into the expertise in the Chemyunion development team to find out more about how the all important sensorial attributes are being incorporated into new product launches.
Speaking at the sidelines of the recent FCE Cosmetique event in Sao Paulo, Brazil, Moreira explained how the development team had divided the globe into five primary regions to highlight how sensorial is being interpreted in those markets.
Connecting the culture of regions through sensorial
Chemyunion's approach to this has been to connect different aspects of the culture closely with the formulations, by combining food ingredients, fragrances and experiences that encourage individuals to engage and connect with the products.
For the Americas region, the Chemyunion team had come up with four different concepts, which included a peanut-butter like cream, a detoxifying fruit water, a hair protection treatment against heat damage, and a moisturizing balm to protect against harsh winter weather.
Each product concept has been created using sensorial elements that serve to resonate with consumers, touching on different ways to engage consumers by reminding them of every day experiences.
In particular Moreira highlighted the fact that peanut butter - a nationwide staple in the US - was used as the sensorial element for a multifunctional skin care product that was developed using macadamia nut instead of peanut to provide the same texture and sensorial attributes, without the allergy risk.