As part of the move towards more natural-looking hair styles, Latin American consumers are all out for natural hair care solutions and product launches.
Hair care defines the beauty world in the Latin American region. Combine the category with the most pervasive trend in the industry and you have some captivating dynamics.
The men’s grooming market in the Latin American region is pulling out of a period of slow growth, and as renewed vigor propels the category into the mainstream, real momentum is starting to be seen.
The Latin American region has always been about hair care, so combine that with the naturals trends and you have a segment of the market that is alive with new product launches and innovation.
In Latin America the hair care market remains the biggest category, and with the natural trend making bigger inroads in the region, that means that natural hair care is now very important.
Next month, the New York Chapter of the Society of Cosmetic Chemists is bringing together speakers from 4 major North American universities for a half-day event entitled Cosmetic Science in Academia.
The packaging company launched its new site for startups and standalone cosmetics and personal care brands at this week’s Luxe Pack event in Los Angeles, California. It’s the next iteration of Aptar’s Indie Boutique offering.
The cosmetic brush design and manufacturing company announced its formal expansion to the West Coast late last week. Anisa International, of course, collaborates with numerous customers in the area, but with this latest venture the makeup brush company...
