As presented in the Cosmetics Design 2019 trends video, mindful beauty is taking hold this year.
Consumers attracted to safe, simple, and natural products seem to be more loyal to labels and certifications than they are to brands. And ‘vegan’ happens to be a very attractive, ethical label just now.
Custom skin care for brands
Last summer at Cosmoprof North America, Biomod Concepts debuted its Dry Mask Boutique—a range of the company’s innovative water-free, non-woven material masks.
The boutique means that brands looking to launch or to add a line extension of dry masks choose from several formulas (offering an array of benefits), choose the mask shape(s) that best suit their customer, and finally either choose a ready-made pattern or develop a branded look in partnership with Biomod.
Available mask shapes are quite diverse, comprising face, neck, hands, or breast. And there’s a men’s option too—a beard shape dry mask that effectively delivers skin care in spite of facial hair coverage.
Learn more in this Cosmetics Design video interview featuring Karine Théberge, CEO of Biomod Concepts.
Food for the face
Edible beauty is certainly helping fuel the shift to vegan and animal-free beauty—a fact that’s not lost on Biomod.
The company’s new vegan formula is called SkinSmoothie. And, the marketing material promoting it emphasizes the appeal of wellness and the advantage of on-the-go products as well as featuring familiar food ingredients and highlighting super food benefits.
“Offering a healthier-looking skin and providing a more radiant and revived complexion, the new SkinSmoothie formula offers a boost of powerful antioxidants, such as goji berries, tomato and curcuma,” explains a Biomod site item about the new formula. “It also helps the skin protect itself from external irritants thanks to chia seed oil, mango butter and the pomegranate superfruit.”
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.