Raise the Green Bar sustainability summit takes place November 8 in NYC

By Deanna Utroske contact

- Last updated on GMT

Raise the Green Bar sustainability summit takes place November 8 in NYC
The full-day event, hosted by The Good Housekeeping Institute and Made Safe, a non-profit certifying body, returns to New York City for a second year to help cosmetics, personal care, and fragrance brands (in fact, any FMCG brand) discover, understand, and implement sustainability practices that are both good for the planet and good for business.

This year’s programming includes speakers such as Pamela Gill Alabaster, former CSO of Estée Lauder, L'Oréal, and Revlon, who will give a presentation entitled, Making the Business Case for Sustainability; and TerraCycle CEO Tom Szaky will speak about the potential of a circular economy and the realities of recycling so-called non-recyclable pre- and post-consumer waste.

Planning ahead

The November 8th summit at Hearst Tower in New York City will, as the Raise the Green Bar eventbrite page describes it, help attendees “[maximize] your brand’s sustainability efforts for increased consumer engagement and better ROI.”

And according to the event’s 2017 findings and takeaways report, attendees at last year’s summit came from a full spectrum of brands and corporations including these personal care and beauty makers: Avon Products Inc., Babo Botanicals, Devacurl, Éclair Naturals, Innersense, Mother Dirt, Organic Beauty, L’Oreal USA, PHLUR, PooPourri, Procter & Gamble, Reckitt Benckiser, True Botanicals, and Unilever.

Looking back

The full event program hasn’t been posted yet. But based on the 2017 installment, which Cosmetics Design covered, this year’s summit will provide a useful array of thought leadership perspectives on what sustainability means and looks like to brands and consumers today as well as insights on what will work well in the future.

As an example, at the 2017 Raise the Green Bar Summit, the presentation given by Anabelle Stamm, a senior consultant at Quantis International, included a brief case study of L’Oréal’s SPOT initiative--a tool that helps the beauty maker create products with a better social and environmental impact. Read more about that project and all of last year’s summit here on Cosmetics Design​.

And, learn more about the 2018 Raise the Green Bar Summit here​ on eventbrite.

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DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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