Dow Chemical Company
Pictured is Ryan Smith - global strategic Marketer for hair care, who was platforming more than a dozen formulation concepts all created using Dow ingredients, at the event, many targeting the hair care category. Those concepts targeted the trend for individuality and diversity and included a fast dry hair spray targeting less heat damage and to speed up hair drying, together with its 'Ocean Waves' leave-on formulation, designed to enhance curls.