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LBK Nails features new color-match packaging design at Cosmoprof NA

By Deanna Utroske contact

- Last updated on GMT

At last month’s beauty and personal care industry tradeshow in Las Vegas, Nevada, Cosmetics Design sat down with Tony Kemeny, founder and inventor at LBK Nails to discuss his reinvention of the nail polish bottle cap—a version that lets consumers test without the mess.

“I developed this new design for our packaging about four years ago,” ​Kemeny tells Cosmetics Design editor Deanna Utroske.

“What you’re able to do just by flipping the tip up and placing your finger underneath, you have an accurate depiction of what the actual color is against your skin tone,” ​explains Kemeny as he demonstrates the new bottle cap. Each cap has a hinged ‘fingernail’ that folds out for nail color swatching without ever opening the bottle.

Watch the video interview above to learn more about the new LBK bottle design and Kemeny’s challenges developing and patenting it as well as what other applications his design might be useful for.   

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DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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