In conversation with Cosmetics Design editor Deanna Utroske, Cheryl Behnam, director of operations for Dermelect explains the brand’s choice to include before and after images on the secondary packaging of the lip kit, as well as expanded ingredient information with icons to help consumers sort through what is and what isn’t in the products.
“Our customer,” Behnam tells Cosmetics Design, “really wants to know what she’s putting on her face. She’s concerned about ingredients. She’s concerned about her products being cruelty free, gluten-free; in nail care, five-free.”
Watch the full video interview above to learn more.
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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.
