All news articles for January 2018

image courtesy of the brand

estimated read time: 2 ¼ minutes

C’est Moi, a beauty brand for teens, relaunches for spring 2018

By Deanna Utroske

Over a year ago the brand was acquired by the children’s consumer products company JAKKS Pacific. Now this week, after being reinvented and repackaged, C’est Moi is launching an online retail business and exhibiting at the Indie Beauty Expo in LA as well.

(photo credit: Frank Terry)

Indie Beauty Profile

Melisse Shaban, Virtue Labs

By Deanna Utroske

In her Indie Beauty Profile, Melisse Shaban, founder of Virtue Labs, concisely discusses the science that makes her brand’s hair care products distinctly different from other shampoos, conditioners, and hair styling products. And, she’s quite candid about...

2017: The Year of Pepper Accents

Guest Expert

2017: The Year of Pepper Accents

By Lisa Wilson

Pink pepper, black pepper, white pepper, Sichuan pepper…2017 was the year of pepper accents in fragrance—again. Here, I explore the technical and aromatic nuances that peppers have added to fine fragrance over the past year.

image courtesy of Qosmedix

estimated read time: 1 ½ minutes

Beauty packager Qosmedix zeros in on sample sizes

By Deanna Utroske

Several recent packaging trends like travel-friendly beauty, active beauty, waste-not want-not brands, dose control, and beauty boxes have led package makers like Qosmedix to offer brands more options when it comes to tiny containers for cosmetics and...

image courtesy of Coty

estimated read time: 2 minutes

Coty personal beauty assistant launches on Amazon Echo Show

By Deanna Utroske

The multinational cosmetics, personal care, and fragrance company is debuting its Amazon Echo skill Let’s Get Ready for all Echo devices this month. Voice services, chat bots, and virtual assistant tools like this are on the rise; and Coty is an early...

Estée Lauder partners with travel site Expedia

estimated read time: 2 1/4 minutes

Estée Lauder partners with travel site Expedia

By Deanna Utroske

Experiential retail, the travel blog phenomenon, and influencer marketing all seem to have converged for this latest consumer engagement initiative from the prestige beauty giant. It’s the first time Estée Lauder has teamed up with a travel company, and...

image courtesy of Mary Kay

estimated read time:2 minutes

Mary Kay annual leadership conference in full swing

By Deanna Utroske

The event brings together thousands of the beauty company’s independent sales directors every year bolstering the local community in more ways than one. The 2018 conference got started on Sunday and continues through tomorrow in Atlanta, Georgia.

BeautyX Summit debuts this month in Los Angeles, California

estimated read time: 2 ½ minutes

BeautyX Summit debuts this month in Los Angeles, California

By Deanna Utroske




The new educational event for cosmetics and personal care entrepreneurs, takes place January 22nd and 23rd in LA. BeautyX panels, courses, and networking opportunities for this first edition of the summit will focus on media and...