All news articles for June 2017

Beauty and wellness company PDC Brands is being sold

Beauty and wellness company PDC Brands is being sold

By Deanna Utroske

The private investment firm Yellow Woods currently owns PDC and its many mass-market hair, cosmetics, fragrance, and body care brands. This month a new firm announced plans to buy PDC, a deal that will likely close by the 30th.

Indie Beauty Profile Angela Caglia Skincare

Indie Beauty Profile

Angela Caglia Skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, skin care brand founder Angela Caglia describes how she leveraged her experience as a facialist to develop an eco-lux brand that resonates with today’s sophisticated consumers, and she underscores just how instrumental the...

How cosmetics brands, big and small, appeal to consumers’ emotions

Special newsletter - Indie brands

How brands, big and small, are appealing to consumers’ emotions

By Natasha Spencer

Welcome to the latest special edition newsletter on indie brands, looking at how organisations are striving to understand consumer emotions to drive new product developments and marketing techniques.

Biome-Friendly Shampoo from Mother Dirt gets a longer shelf life

Biome-Friendly Shampoo from Mother Dirt gets a longer shelf life

By Deanna Utroske

Conventional personal care product preservatives can damage or otherwise interfere with the body’s microbiome, so Mother Dirt products are formulated without those ingredients. Now the brand has announced updates to its shampoo that significantly extend...

Will the UN instate a global ban on animal testing for cosmetics?

Will the UN instate a global ban on animal testing for cosmetics?

By Deanna Utroske

Cruelty Free International and The Body Shop have teamed up on a campaign to ask the intergovernmental organization to do just that. It’s an effort that could eventually act as a precedent for establishing other globally harmonious personal care and beauty...

Au Naturale Cosmetics has a whole new look

Au Naturale Cosmetics has a whole new look

By Deanna Utroske

The green beauty brand, founded by Ashley Prange, worked closely with creative agency Base Beauty to update its logo, primary and secondary packaging, store displays, as well as the messaging and website for Au Naturale Cosmetics—all in an effort to bolster...