All news articles for March 2017

Amazon is beauty industry’s secret collaborator? OZNaturals says yes

Is Amazon the beauty industry’s secret collaborator?

By Deanna Utroske

Craig Romero, co-founder of the indie skin care brand OZNaturals uses the online retail site to outguess consumer expectations, identify winning ingredients, and crowdsource actionable feedback.

Next-generation natural materials on the rise

Next-generation natural materials on the rise

By Natasha Spencer

Market research company, Frost & Sullivan, reveals that next-generation natural materials are expected to replace traditional synthetic materials in the personal care industry.

Personal Care Products Council (PCPC) Washington Report cosmetics

Washington DC and the state of beauty industry

By Deanna Utroske

A week ago Monday, the Personal Care Products Council convened a panel, as part of the organization’s annual meeting, to discuss the ramifications that the new Presidential administration’s legislative endeavors and policies will have on the cosmetics...

Elizabeth Arden: A beauty brand turnaround case study with Air Paris

Elizabeth Arden: A beauty brand turnaround case study

By Deanna Utroske

Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...

Indie Beauty Profile Claire Mitchell ECO. Modern essentials

Indie Beauty Profile

Claire Mitchell, ECO. Modern essentials

By …as told to Deanna Utroske

In her Indie Beauty Profile, Claire Mitchell, director of ECO. Modern essential talks about how her international business experience helped her grow the brand’s global reach and how wellness, natural beauty, and consumer trust intersect in today’s personal...

How can skin care brands stand out on the digital shelf?

How can skin care brands stand out on the digital shelf?

By Deanna Utroske

A new report from managed analytics company Ugam endeavors to answer that question by exploring the state of skin care online today and the valuable role statistical analysis can play in bettering a brand’s standing in the digital beauty marketplace.

direct sales skin care comapny Nu Skin moves on to the S&P MidCap 400

Nu Skin moves on to the S&P MidCap 400

By Deanna Utroske

Launched in 1984, the direct sales skin care and nutritional supplements company reported revenue last year of $2.21bn a figure strong enough to land Nu Skin on the Dow Jones index of mid-sized companies.

Forecasting the digital future of cosmetics and personal care retail

Forecasting the digital future of cosmetics and personal care retail

By Sinead Norenius-Raniere

2017 is going to be exciting, but challenging for beauty and personal care companies as they adjust to rapidly changing consumer behavior.  How consumers shop, explore, and discover brands is being reinvented and fast.  Here are my picks for the biggest...

Birchbox and Draper James team up for Women’s History Month

Birchbox and Draper James team up for Women’s History Month

By Deanna Utroske

Thirty years ago the US Congress declared March to be Women’s History Month. It’s a public celebration that industry influencers like the beauty subscription company Birchbox and Reese Witherspoon’s lifestyle brand would be remiss to overlook.

Future of Beauty Industry Coalition cosmetology licensing regulations

The Future of the Beauty Industry Coalition aims to update regs

By Deanna Utroske

A new advocacy group launched this month with designs on standardizing cosmetology licensure from state to state. For now the group calling itself The Future of the Beauty Industry Coalition has its sights set on legislation in Texas and Nebraska.