L’Oréal’s color cosmetics brand NYX Professional Makeup just opened a digitally enhanced flagship store in California’s Silicon Valley. It’s the start of a new retail strategy for NYX and part of an industry wide movement.
A number of investment companies have all raised their stakes in the business during the past two quarters, as part of efforts to raise capital in the business, which has been performing strongly of late as executives look to raise capital for further...
By this time next month, the retailer’s Conscious product line will be available in select stores, aiming to meet consumer demand for portable products, unisex fragrances, certified natural beauty items, and more.
The country’s population is increasingly urban and eager to buy name-brand goods, and companies selling FMCG on international marketplace sites or brand pages are getting in on the ground floor of this emerging economy.