Tech Beauty
And finally, Irina says “technological advances are already a big influence on beauty innovation and in-store experience, but the most transformational impact of such developments is only yet to manifest itself.”
We have already seen the growth in the market for skin care devices that can be used for exfoliation and application, among other things, and this has been followed by in-store diagnostic tools and virtual make-over applications, that consumers can download onto their mobile devices in minutes.
Barbalova also points out that technological advances have also seen high-efficacy ingredient formulations and production processes emerge, as well as wearable beauty technology, which is yet to fulfil its potential.
“The adoption of wearable devices to measure the effectiveness of products on the skin and 3D printing technology to further personalise product solutions are yet to transport consumers to the next level of a futuristic beauty experience,” she concludes.