presentations
The MakeUp in New York conference program featured presentations on topics from supply chain opportunities and branding to the digital revolution and the Italian beauty economy.
Here, JK Hwang, makeup artist and CEO of FS Korea, demonstrates different products to illustrate their unique finishes, like how bright-effect foundations compare to matte-effect foundations, and to explain that consumer preference for these products varies according to both the latest global trends and regional beauty norms.
Hwang spoke as part of a roundtable on South Korea’s influence on the global makeup industry.