Gotha Cosmetics
Athleisure was front-and-center at the Gotha Cosmetics booth during MakeUp in New York. The Italian private label manufacture creates 5 collections of on-trend products each year for the face, eyes, and lips. And this one is right in line with the fitness and wellness push underway in the US.
Chiara Pani, marketing director for Gotha, (second from the left) tells Cosmetics Design that the athleisure collection comprises four more-focused product groupings: “Life is a Marathon” made up of extreme performance products, “Face Fitness” with skin training products, “After Gym Glow” with products for a fresh appearance, and “Glam on the Run” with easy chic, multi-tasking products.