The line has been developed in both the United States and in South Korea by a team that is tuned into the South Korean cosmetics market. In the video interview Park explains that the Korean market is at least five years ahead of the market in the United States, which he says is what has helped to give his men's skin care line an edge. But what makes the line stand out is the fact that it combines both the latest formulation technologies with traditional Korean sauna therapies.
