Design Bridge redesigns Lock Stock & Barrel visual style
Brand design agency Design Bridge has announced details of its work in rejuvenating the brand identity, packaging and visual style for British men’s grooming range Lock Stock & Barrel.
The family-run brand, formerly known as LS&B, has traditionally offered its professional hair styling products to salons, barbershops and high-end retailers.
Although firmly established, particularly in America and Europe, Lock Stock & Barrel worked in partnership with Design Bridge to further emphasise the brand’s provenance, spirit and essence, and also maximise emotional engagement. It aspired to be both distinctive and memorable.
Design Bridge was tasked with creating a new brand identity articulating a narrative that would pay homage to both its humble English roots and the unfussy natural ingredients used in all its product formulations.
