Mintel's innovation zone featured beauty rituals from around the world
By Simon Pitman
- Last updated on
The latest Mintel research was showcased by Vivienne Rudd during a presentation that highlighted global beauty rituals and how the growing trending for extremes in beauty habits is hoping to create a new wave of hyper segmentation that is being seen in all beauty categories. In particular the presentation highlighted an emerging category, night care, which revolves around beauty products that take effect during sleep.