Special newsletter - Men's grooming
India's men are partial to lip care
Datamonitor Consumer's Jamie Mills says innovation in male grooming in India is based around targeting specific areas.
Examples of this, she says includes Garnier's 'Men’s Protective Lip Balm' which claims to increase cell turnover to assist cell repair, while also providing SPF 20, and intense moisturization.
Celebrity influence is huge in Asia and this global player has done it's research by opting for Indian actor, John Abraham to endorse the product.
