Clinique opens first pop-up skin lab
The pop-up concept store will open on the 24th October in London’s Covent garden, spread out over 700sqft of retail space, where customers will be offered the chance to experience a day in the life of their skin first-hand.
According to Vice President General Manager, Janet Saunders, through an interactive, experiential journey, customers will stimulate their senses through state-of-the-art digital experience pods, receive personalised skin consultations with Clinique’s experts, and receive a free sample of their custom-fit moisturiser.
The store follows the introduction of the brand's Sonic System Purifying Cleansing Brush, a dermatologist developed, Swiss engineered cleansing brush designed to transform skin.
“This is an extremely exciting time for Clinique, which sees us entering a new wave of digital innovation and customer experience”, says Saunders.
“The great skin lab is Clinique UK’s first ever concept store, and we look forward to welcoming customers to experience Clinique in a completely unique way”.
Personalisation in skin care the way forward in the UK
In a new survey, market researcher Canadean finds many British customers are prepared to go far to find their personal skin cream match.
45% of UK adults say that they are interested in the laboratory approach to personal skin care, with many open to going to a specialised laboratory rather than getting a product from a department store or filling out online questionnaires.
According to the firm, while many skin care brands have responded to the need for individualism by offering customers in-store consultancies to detect their skin type and match them with the right product, it is the brands offering extras in the area of personalisation such as laboratory tests or individually labeled products that will really cash in on the demand.
