The event is the fourth in organizer Reed Exhibition's in-cosmetics portfolio, adding to the original and biggest European show, as well as events in Bangkok, Thailand and Seoul, Korea.
Reed have chosen to stage the event in the Latin America's biggest and most dynamic market. In recent years double-digit growth has ensured the market a spotlight in the world arena too, with continued growth meaning that Euromonitor now estimates the market will take over from Japan as the fourth largest in the world by 2014.
The first day of the event was packed with visitors, many of whom were international, but many were also from closer to home - Sao Paulo state being the hub for the cosmetics industry in Brazil.
This gallery highlights some of the major exhibitors at the event, the most interesting products at the Mintel Innovation Zone and will also help give those who did not manage to attend an idea of the size and scope of the show floor.