Vending machines will become a form of mass distribution in the future. Already, Benefit has installed machines in US airports. Vending machines will offer personalisation via facial recognition.
Facial recognition technology is already used on websites and for mobile apps. Consumers will be able to have a virtual makeover as well as analyse the biometric data of their skin for precise product recommendation.
A lot of attention is being given to reducing product packaging, even getting rid of it completely as in grocery retail. It could become a reality in beauty.
“Consumers will be empowered to make their own products and customise them.”