An unusual association comes from OPI and Coco Cola with nail polish shades that mirror the colour of the latter’s beverages.
Consumer familiarity with the nutritional benefits of consuming fruit and vegetables is extending to beauty innovation. Exotic fruits and superfruits are growing in popularity for their vitality and nutritional benefits. eg Montagne Jeunesse Very Berry, described as “bursting with the juice of pressed blueberries and crushed cranberries”.
“Food and drink will be a major inspiration for beauty innovation.”