Called Luxe Pack forum innovation, the dedicated show floor area will unveil and showcase some of the most innovative packaging solutions from a cross section of global exhibitors present at the event.
According to the organisers, nearly three quarters of exhibitors unveil new products at the event, which has come to symbolise the most cutting edge designs in the luxury packaging segment.
All new packaging innovations gathered in one area
Taking place at the Grimaldi Forum, right on the sea front, the dedicated innovation area will be in the Atrium Hall on level two, where all the new product launches will be congregated to give a complete view of what is happening in the category in one concentrated area.
This exhibition area will include a new products, innovative solutions and packaging materials from a cross-section of suppliers with a wide and varied approach to innovation, incorporating anything from the latest decorative elements to the most advanced solutions in sustainability.
The atrium innovation area will also include a series of 15 to 20 minute presentations by exhibitors, providing an additional platform whereby show visitors can get detailed information about new product launches, as well as giving them the opportunity to discuss further with the suppliers.
Building on last year's feat as the biggest ever event
This year’s event will take place from October 23rd to 25th and is expected to build on last year event, which was the biggest in the show’s 25 year history.
This year a record number of exhibitors, numbering almost 400 - 8 per cent of whom have registered for the first time, will be present at the show, while visitor numbers are expected to be over 7,000, more than half of whom will be from overseas.
The Cosmetics Design will also be present at the event, and will be bringing all the highlights from both the show floor and the comprehensive conference programme.