The top US stories of the year, so far…

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The top US stories of the year, so far…

Related tags: Titanium dioxide

Five months into 2013 and the top five read stories of the year reflect a diverse range of interest in the cosmetics industry, from the future of Avon, to social media, DD creams and a possible cure for gray hair.


Avon started the year with lots of speculation​ over its future from investment quarters, following a failed take-over bid by Coty in the face of a dwindling financial performance during the course of 2012.

Although this story reflected growing uncertainty about the direction of the company, the financial results for the first quarter have provided some hope that the company is about to turn a corner.

At the beginning of the year, P&G trend experts made some predictions for hair care trends in 2013​, outlining Fusion, Decibel, Echo and Allegra as being the defining influences, which revolve around integrating environment, sound and color into the category.

When Friends of the Earth waded in on the argument over a proposed band on anatase titanium dioxide​ in sunscreen formulations, concerns focused on the fact that nano materials in the ingredient could prove potentially hazardous results.

The evolution of the BB creams category has led to CC creams and now DD creams. The launch of what is claimed to be the first ever DD cream​ in the US market from skin care company Julep means one more trend to put on the radar for this year.

Finally, when scientists in Europe revealed research last week suggesting the feasibility of a topical treatment to restore color to gray hair,​ the hair care category was put on its toes, wondering when such a product may hit the market and what form it might take.

Related topics: Market Trends, Hair Care

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