Maesa behind new Drew Barrymore cosmetics line

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Contract manufacturer Maesa is behind the latest celebrity endorsed cosmetics line to hit stores, this time featuring A list star Drew Barrymore's name.

The cosmetics line comprises eye, face, lip and nail products all targeting the mass market, but branded as a prestige product line,  it will be distributed in Walmart stores and online, throughout the US.

Called Flower, the range is said to have been formulated and the packaging designed 'at the same level as prestige brands', but is priced at between $5 and $14, putting it within the reach of most consumers.

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