Pack Peek
Rexam pump and sampler chosen for new fragrance launch
Prodigieux, the new fragrance from NUXE features the Rexam XD11 fine mist pump with Maximist insert, which makes its debut with a comprehensive Rexam Sofistic’s sampler program.
In so doing, NUXE selected Rexam to execute the increasingly popular – and logistically complex – strategy of pairing an important retail fragrance launch with a supporting mini-product.
The Sofistic’s sampler, the industry-reference in fragrance mini-products, allows savvy brand owners to simultaneously excite product loyalists and attract new customers, according to Samira Chmiti, Product Manager – Fragrance, Rexam Personal Care.
In addition, the Sofistic’s 1,5ml sampler delivers the highest quality spray thanks to its SP5 pump. It is sold as a complete, readily customizable, pump-and-bottle solution, further shortening supply chains.