New Vision Packaging flies the flag for hair colour range

New Vision Packaging was selected by Absolute Beauty Solutions to design the packaging for its hair colour product, using this summer’s British patriotism as its theme.

The Kettering-based packaging design and sourcing specialist has completed work on a full service contract for the company, creating a range of innovative colour gift sets.

The Colour Xtreme Hair Art range consists of three different kits to create unique coloured designs without compromising the condition of the user's hair. Each kit contains three temporary colour spays and a set of stencils based on one of three designs a Union Jack, a peacock design or a leopard print effect.

As part of the contract, New Vision handled all elements of the packaging from the design and concept, through to delivery and deployment. This included the packaging artwork, packaging materials, PET stencils, set build and transit testing.